Managing Pandemic Info in Social Media

I’ve just had a really fascinating conversation with Rachel Neaman, who works in communications at the Department Of Health, and is obviously currently talking a lot about swine flu. We chatted a lot about the relationship between the need to disseminate scientific objective ‘facts’ about an issue, with the blogosphere’s inclination towards decontextualised editorialisation.

The chat was pretty wide ranging, and I’m not sure I share all of Rachel’s fears, having seen far more ‘useful’ info via social media channels than I have through mainstream media, but it’s great to hear the DH talking about the issues, and heartening that they are in partnership with the COI (Central Office Of Information) over how to contribute to and influence the online conversations about pandemic.

Here’s the conversation, in 2-parts:

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